Presumably these folks are well dressed middle class people set in
2007? So why the overt baggage claim? Continued history of
discrimination? Charted across time, discrimination is barely a blip
now as compared with the worst of it. In this litigious age, if it's
actionable, it's in court and there aren't many of those about
recently. I have to agree with Bencoach that this advert (which I
have not seen) should be changed.
Lyle Browning
On Oct 16, 2007, at 10:37 AM, Ray, Tom (LVA) wrote:
> Considering the continued history of discrimination in Virginia I find
> your reaction a bit extreme. I love Virginia and the South but I also
> understand all of those people who've had no option but to look for a
> ticket out.
>
>
> -----Original Message-----
> From: Discussion of research and writing about Virginia history
> [mailto:[log in to unmask]] On Behalf Of RLB6
> Sent: Tuesday, October 16, 2007 9:53 AM
> To: [log in to unmask]
> Subject: OT: New Quaker Oats ad: "Ticket out of Virginia"
>
>
>
> I am seeking the assistance of others who love Virginia to make our
> voices heard at the Quaker Company. A new Quaker Oatmeal commercial
> features an attractive, older African-American couple who love to bowl
> and stay healthy by eating Quaker Oatmeal. It's a cute ad, but it
> inexcusably begins with an insult to the Commonwealth and people of
> Virginia. As they talk about how they met, he jokes that she was just
> "looking for a ticket out of Virginia."
> Unbelievable.
>
>
>
> I first saw the ad on 10/8 and could not believe what I thought I
> heard.
> I saw it again on 10/9, airing during a national morning news program.
> That day I sent an e-mail to the company via their on-line complaint
> form and left two (as yet unreturned) messages for their publicity
> person. On Thursday I received an e-mail from their complaint office,
> stating in part, "We are sorry you were offended by our advertisement.
> The reactions and viewpoints of our consumers are very important to
> us.
> Please be assured that your comments will be shared with corporate
> management for consideration as future advertisements are planned."
>
>
>
> That's it, I thought. They recognize that the line in the ad is
> offensive.
> They'll take care of it. Not so fast. This morning, a full week
> after
> my complaints, I saw the ad again on one of the national morning news
> shows.
> Obviously the voice of one offended Virginian is not enough.
>
>
>
> Here's how you can help. Many more voices of people who love Virginia
> need to be heard in Chicago. Below I have listed various e-mails and
> phone numbers, along the main mailing address, for Quaker. Please use
> one or all of them to contact Quaker immediately to request that
> the ad
> with the "ticket out of Virginia" line be immediately pulled from the
> airwaves and
> that line edited out. Write/call using your own words. Do not
> forward
> this e-mail. Brief e-mails are fine, so long as you include your name
> and location them so that they know they are hearing from many
> different
> people, both in and out of Virginia.
>
> Quaker, a unit of PepsiCo Beverages & Foods P.O. Box 049003
> Chicago, IL
> 60604-9003
> (312) 821-1000
>
> The contact person listed as the publicist for Quaker on their most
> recent press releases is: Jamie Stein, 312-821-2017,
> [log in to unmask] (Note that there's an underline, not a
> space
> between her first and last names in the address.)
>
> Complaints may also be e-mailed to:
> [log in to unmask]
>
> Thank you for your help.
>
>
>
> Sincerely,
>
> Rosanna Bencoach
>
> Richmond
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