Hello - this is a very interesting new site at Duke!

Elizabeth


Forwarded message:

 Date:         Wed, 13 Dec 2000 16:34:49 -0500
 Reply-To:     Digital Libraries Research mailing
list<[log in to unmask]>
 From:         Paolo Mangiafico <[log in to unmask]>
 Subject:      New Website: "Emergence of Advertising in America: 1850-1920"
 To:           [log in to unmask]


> ANNOUNCEMENT OF NEW WEB SITE:
>
> Duke University's Rare Book, Manuscript, and Special Collections Library
> is pleased to announce the availability of
>
> "Emergence of Advertising in America: 1850 - 1920" (EAA).
> <http://scriptorium.lib.duke.edu/eaa/>
>
> EAA is an online image database of over 9,000 advertising items and
> publications dating from 1850 to 1920 and is a collaboration of the John
> W. Hartman Center for Sales, Advertising & Marketing History and the
> Digital Scriptorium. This image database was a 1998 Library of
> Congress/Ameritech National Digital Library Competition winner, and was
> supported in part by a grant from that program.
>
> The purpose of the project is to illustrate the rise of consumer
> culture, especially after the American Civil War, and the birth of a
> professionalized advertising industry in the United States.  The images
> are drawn from over a dozen separate collections in the Hartman Center
> and Duke's Rare Book, Manuscript, and Special Collections Library.  The
> project organizes the materials into eleven categories, including
> advertising cookbooks, early Lux ads, J. Walter Thompson Company "house
> ads" and tobacco promotions.
>
> The site includes features such as: TEI-encoded transcriptions of the
> title pages and tables of contents/indexes for the Early Advertising
> Publications and the Nicole DiBona Peterson Advertising Cookbook
> categories; descriptive essays for each category; and, Boolean searching
> within each category as well as general searching across all categories.
>
> The John W. Hartman Center (http://scriptorium.lib.duke.edu/hartman/) at
> Duke University is one of the nation's pre-eminent programs for the
> study of sales, advertising, and marketing history. The Center's mission
> is to promote understanding of the immense cultural impact of these
> fields by expanding its vast collection of textual and multimedia
> resources and increasing the access to these materials by students,
> scholars, and businesses worldwide.
>
> You can visit the Emergence of Advertising in America web site at:
>
>    http://scriptorium.lib.duke.edu/eaa/
>
>
>
> ======================================================
> Paolo Mangiafico
> Director, The Digital Scriptorium
> Rare Book, Manuscript, and Special Collections Library
> Duke University, Durham, NC  27708-0185 USA
> Telephone: 919-660-5941 Fax: 919-660-5934
> http://scriptorium.lib.duke.edu/
> [log in to unmask]
>

--
Elizabeth Roderick                              email
([log in to unmask])
Director, Digital Library Program               email ([log in to unmask])
The Library of Virginia                         phone  (804) 692-3761
800 E. Broad Street                             fax    (804) 692-3771
Richmond, VA  23219

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